Vax India Campaign

VAX INDIA NOW

Broadcast

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Global Benefit Broadcast

At the height of the COVID-19 pandemic, as India faced one of the world’s most devastating surges of infections, Vax India Now brought together many of the world’s leading artists, journalists, philanthropists, and cultural figures for a landmark global benefit broadcast supporting urgent vaccination and humanitarian relief efforts.

Conceived, developed, and produced within a matter of weeks, the broadcast reached audiences worldwide and generated more than $5 million for relief and vaccination initiatives.

Executive Producers Marc Johnston and Erich Bergen brought together world-class entertainment and compelling storytelling in support of an urgent humanitarian mission, creating one of the defining international virtual benefit broadcasts of the COVID era.

Impact

Generated more than $5 million for vaccination and humanitarian relief efforts.

Reached audiences worldwide.

United internationally acclaimed artists, journalists, philanthropists, and cultural leaders around an urgent humanitarian mission.

 

Orion’s Role

Working together as Executive Producers, Marc Johnston and Erich Bergen oversaw the creative development and production of the international broadcast from concept through worldwide delivery.
Their work encompassed creative direction, production planning, artist coordination, editorial oversight, technical production, and broadcast execution—all delivered within an exceptionally compressed timeframe.

 

Featured Participants

The broadcast brought together an extraordinary international group of artists, journalists, philanthropists, and cultural leaders in support of a shared humanitarian mission.

Alphabetical Order
A.R. Rahman
Aasif Mandvi
Alan Walker
Alicia Keys
Andrea Bocelli
Anil Kapoor
Annie Lennox
Anupam Kher
David Foster
Fareed Zakaria
Gloria Estefan
Hasan Minhaj (Host)
Josh Groban
Katrina Kaif
Liam Neeson
Matteo Bocelli
Pia Toscano
Shabana Azmi
Shilpa Shetty Kundra
Sonakshi Sinha
Sting
Yo-Yo Ma
Zubin Mehta