New York Philharmonic Virtual Gala
Virtual
Virtual Fundraising Gala
Overview
When the COVID-19 pandemic brought live performances to a standstill, Marc Johnston and Erich Bergen conceived and pitched a new approach to the New York Philharmonic’s annual fundraising gala: transform it into a global virtual broadcast bringing together extraordinary artists, cultural figures, donors, and audiences from around the world.
Working in partnership with the New York Philharmonic, Marc and Erich served as Executive Producers, bringing the concept to life as a broadcast-quality film celebrating the resilience of New York City and the enduring power of music.
We led the project from creative development through final delivery, including participant outreach, securing tributes, filming the opening segment and interviews, editorial direction, editing and post-production, and strategic guidance on fundraising and donor engagement.
PARTICIPANTS
Renée Fleming
David Foster
Josh Groban
Emanuel Ax
Anthony Roth Costanzo
John Williams
Stephen Sondheim
Katie Couric
Emma Thompson
John Lithgow
Jaap van Zweden
Musicians of the New York Philharmonic
PROJECT IMPACT
Reimagined the New York Philharmonic’s annual fundraising gala for a global virtual audience during the COVID-19 pandemic.
Raised much-needed funds for the nonprofit organization at a time when live performances and traditional fundraising events were suspended.
Created a broadcast-quality film featuring internationally acclaimed artists and cultural figures while preserving the artistic excellence and prestige of the New York Philharmonic.
